I developed the brand identity and guidelines for Uplands Advisory, a new consultancy dedicated to business development and partnerships for companies and nonprofits. Inspired by themes of growth, clarity, and elevation, the name “Uplands” evokes the journey toward the next summit. From the logo to the broader visual system, the brand reflects a grounded, strategic approach that helps organizations move forward with purpose. A set of icons, each derived from elements of the logo, serves as conversation tools in workshops: the Shield represents what to pause, the Gem highlights what’s working, and the Delta signals areas of opportunity or change.